the design of everyday things by donald a norman

Similarly, when Norman went to Three Mile Island to bring clarity to the root cause of the accident, he was not a nuclear engineer. A bona fide UX professional can do UX research and design across any product or industry, regardless of their experience, because their job is understanding people and their needs. But, in 2021, I find them sad because they reinforce the notion that UX professionals should be industry or product focused when, in fact, they should be user focused. These were particularly amusing in 2008-because almost nobody had designed a mobile app at that point. The question is: what knowledge and expertise are critical to understanding how to solve UX design problems? I frequently see job postings for UX researchers or designers who have three to five years of experience in designing mobile apps. While the assembly line had its first application in the automotive industry a hundred years ago, it has clearly found broad application in industries as diverse as firearms, appliances, toys, and more. Wrongly assuming that User Experience is synonymous with Web design is similar to saying that an assembly line is a new way of building cars. I’ve long advocated for User Experience refocusing on a philosophy that starts with people and their needs and behaviors- not on the products to which we apply UX methods. Some time ago, I read an article on a business news Web site that described User Experience as a new way of designing Web sites.” Of course, this is a fundamental misunderstanding of what User Experience is.

The design of everyday things by donald a norman